Our story

Transforming overlooked spaces into unforgettable experiences. Big, beautiful venues, rule-breaking concepts, up-and-coming chefs and dancing till late.

Our approach

We curate beautiful spaces with vibrant atmospheres for unforgettable experiences. We have a mix of well-loved neighbourhood spots and extraordinary destination venues that capture the imagination of our guests and transport them ‘somewhere else’. Whatever the venue, the experience comes first.

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The story so far…

We opened Little Feast, our first street food dining experience in Shepherds Bush Market. LittleFeast appeared in ten different locations over a 5 year period with some of London’s most exciting kitchens including Hix, Ramsay, Bao & Patty & Bun
We transformed a forgotten rooftop, near the BBC headquarters in White City into a 600 capacity garden in the sky. Pergola on the Roof was visited by more than 240,000 visitors during its three-seasons.
Pergola Paddington opens, an 850 capacity rooftop urban forest. It proved a huge hit, attracting 180,000 visitors in it’s first 26 weeks. In the same year, we open The Prince – a glorious Victorian pub with a whole street of restaurants and an all-weather woodland garden under one roof. The Prince is the crown jewel of West Brompton.
Pergola Olympia, a year-round rooftop botanical bolthole opens. With three restaurants and bar overlooking Kensington Olympia, we had 15,695 people booked in before the doors even opened. W12 Studios also joined the family, a former BBC recording studio located in White City reimagined as a bricks and mortar bar.
We surpassed the one million visitors milestone. We also headed south, opening Lost In Brixton on a secluded rooftop in the heart of Brixton Village. It attracted 40,000 visitors in it’s first eight weeks
We surpassed 2 million total visitors.
In October we opened Filth&Co at The Prince, our ‘better burger’ concept.
In December we transformed Pergola Paddington into ‘Miracle on Kingdom Street’, a winter wonderland which attracted over 22,000 guests in just 14 days of trading and over 50,000 enquiries.
We opened Pergola on the Wharf, a 700 capacity botanical paradise located in Crossrail Place, Canary Wharf.
Next up, we opened Percy’s in Kensington, a late-night neighbourhood spot complete with a hidden club room.
In April we opened Dear Grace, a neighbourhood bar and restaurant in the creative campus of White City Place. 
This was followed by The Palm House in September and the The Libertine in October. We have oureyes open for more spaces to transform into beautiful venues for unforgettable experiences.

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